What is member loyalty worth? Imagine this – over a ten-year span, the value of a typical member outstrips that of a casual visitor by an astounding 4.5 times. Even more striking, renewed members contribute 66% more net revenue to organizations compared to new ones. In our rapidly evolving world, consumer choice and mobility are expanding at breakneck speed, propelled by the digital and e-commerce explosion during the pandemic. Unfortunately, this has precipitated a slide in customer retention and loyalty across industries. Consequently, cultivating member loyalty has become a critical necessity for organizations depending on the member revenue from for sustainable and robust growth.
Exploring Columbus During AZA 2023: Top 6 Attractions and Activities You Can't Miss
If you’re packing your bags for the Association of Zoos and Aquariums (AZA) 2023 Conference, you're in for an inspiring and educational journey. However, no trip is complete without taking some time to explore the local sights and sounds, especially when you’re visiting a city as vibrant and diverse as Columbus, Ohio. Beyond conference sessions, presentations, and networking events, make sure to allocate some time to discover what this Midwest gem has to offer.
Here are six fun things to do while you’re in town:
Unlocking Membership Growth: Top 5 Insights from MGI's 2023 Membership Marketing Benchmarking Report
Diving into Marketing General Incorporated’s latest Membership Marketing Benchmarking Survey reveals a masterclass on how associations have brilliantly adapted in a post-pandemic world, carving a path to impressive membership growth. At Cuseum, our mission is amplifying member engagement and loyalty for associations. To supercharge your strategies, we've handpicked and streamlined the 2023 report's crucial takeaways.
Ready to unlock the top 5 transformative insights? Let's dive in!
Why Parks and Gardens are Switching to Digital Membership
Powering Your Park or Garden with the Magic of the Loyalty Loop
Just like you, every park and garden is on a quest for innovative strategies to magnetize, captivate, and keep their visitors, members, and supporters coming back for more. Ever thought of putting a fresh spin on customer loyalty? Say hello to… The Loyalty Loop!
Strengthening Member Loyalty: Top Tips for Alumni Associations
10 Ways to Build Member Loyalty at Museums and Cultural Organizations
9 Ways Associations Can Build Member Loyalty
Headed to the #CAMMP2023 Alumni Relations Conference? Here are 5 Fun Things to Do in Boulder!
Headed to this year's Council of Alumni Marketing and Membership Professionals conference in Boulder, Colorado? Our blog post highlights the top five attractions that you can't miss. Discover Boulder's vibrant shopping scene, scenic hiking trails, enchanting teahouses, buzzing brewery tours, and unique dining experiences. Make the most of your visit to this charming mountain city!
Let's delve into this pressing issue.
Unlocking Loyalty: 5 Tech-Driven Tactics for Enhancing Alumni Relationships
In an era marked by vast digital expansion and e-commerce proliferation, customer and constituent retention has taken a significant hit across various industries, including alumni associations. With evidence supporting the fact that nurturing current alumni members is five times cheaper than recruiting new ones, the focus should be on fostering enduring relationships and transforming members into dedicated supporters. Despite this, alumni associations often spend 11 times more on recruitment! So, how can we pivot towards building lasting connections and fostering enthusiastic advocacy?
Let's delve into this pressing issue.
Powering Your Organization with the Magic of the Loyalty Loop
Just like you, every museum or nonprofit is always on a quest for innovative strategies to magnetize, captivate, and keep their visitors, members, and supporters coming back for more. Ever thought of putting a fresh spin on customer loyalty? Say hello to… The Loyalty Loop!
How Parks and Gardens Are Driving Growth with Digital Membership Cards
In a digital age where efficiency is valued, parks and gardens are tapping into the benefits of digital technology for better outreach and engagement with visitors.
Digital Membership Cards offer cost savings, convenience, and a seamless, engaging experience for members. So if you're looking to take your membership program to the next level, it's time to join the parks and gardens that are already leading the charge towards digital membership fulfillment.
Join us as we explore just a few of the ways Digital Membership can enable you to boost member engagement and drive growth at your organization!
Revolutionize The Visitor Experience With Cuseum’s Mobile Engagement Solution
Welcome to the future of museum engagement with Cuseum's mobile app, revolutionizing the way visitors experience cultural institutions in the digital age. Our innovative platform empowers museums to provide an enhanced educational journey, while offering increased engagement and accessibility for all. Say goodbye to outdated audio guides and hello to a world of personalized, multilingual content tailored for both the tech-savvy and the technologically hesitant. With real-time updates and sustainable technology, Cuseum ensures your institution remains a dynamic and inclusive environment.
Join us as we explore how Cuseum's mobile engagement solution is transforming the way visitors and institutions interact, unlocking the full potential of the digital world in the palm of your hand.
Top 7 Reasons Museums and Cultural Organizations are Switching to Digital Membership
How Alumni Associations Can Build Member Loyalty
Unlocking the Power of Big Data to Supercharge Alumni Engagement
8 Reasons Parks and Gardens are Switching to Digital Membership
What It Takes to Roll Out an Alumni Digital Membership Program in 2022
6 Essential Takeaways From the 2022 Membership Marketing Benchmarking Report
Webinar Transcript: Exploring the Future of Museums in the Era of Coronavirus
Two months ago, the escalation of the coronavirus crisis forced many museums and cultural institutions to close their doors to visitors. In response, many organizations shifted their efforts to engaging visitors through digital platforms, many making impressive pivots and accelerating their digital transformations. Now, as museums prepare to reopen and plan for the near and long term future, new concerns are seizing the attention of the entire cultural industry – what will the future hold? Will there be new business and engagement models? And what does the physically-distanced museum experience look like?
Last Wednesday, more than 3,600 people joined Brendan Ciecko (CEO and Founder @ Cuseum), Franklin Sirmans (Director @ Pérez Art Museum Miami), Karen Wong (Deputy Director @ New Museum) & Lath Carlson (Executive Director @ Museum of the Future) as they evaluated the profound impacts of coronavirus and offered insights about what the future will hold for museums.
View the video recording here.
Read the full transcript below.