association trends

Unlocking Membership Growth: Top 5 Insights from MGI's 2023 Membership Marketing Benchmarking Report

Diving into Marketing General Incorporated’s latest Membership Marketing Benchmarking Survey reveals a masterclass on how associations have brilliantly adapted in a post-pandemic world, carving a path to impressive membership growth. At Cuseum, our mission is amplifying member engagement and loyalty for associations. To supercharge your strategies, we've handpicked and streamlined the 2023 report's crucial takeaways. 

Ready to unlock the top 5 transformative insights? Let's dive in!

5 Ways Digital Can Help Associations Grow Their Membership

If you’re a membership professional at an association, you already know how challenging it is to drive sustainable membership growth.

With this in mind, it is vitally important for associations to start thinking creatively about more effective approaches to acquiring and retaining their members. While there are many ways to grow your association or society’s membership, in our increasingly connected world, innovative digital strategies can be particularly useful.

From launching an online referral program to spearheading a content marketing strategy and upping your social media game, here are five ways digital can help you grow your association’s membership:

Top Technology Trends in 2022 – And What They Mean for Associations & Membership Organizations

As associations and societies examine which technologies will propel them forward in the digital era, we are eager to contextualize Gartner’s 2022 predictions for such entities. Read on to explore what 2022’s top technology trends could mean for membership organizations.

6 Insights from the 2021 Membership Marketing Benchmarking Report You Don’t Want to Miss

For membership and association professionals, it has never been more important to stay on top of the latest developments and best practices in constituent engagement and marketing. But, when you’re short on time, staff, and budget, this can be an extra chore you don’t have the hours in the day for!

Here at Cuseum, we combed through the latest insights from MGI’s newly released 2021 Membership Marketing Benchmarking Report, and we are here to share some enlightening trends and numbers. In case you don’t have time to read the full report, here are six insights that you don’t want to miss.

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