visitor experience

Webinar Transcript: The "Contactless" Future: Reimagining The Visitor Experience In The Era of Coronavirus

Before the vast majority of the world’s museums and attractions were forced to temporarily close due the COVID-19 pandemic, visiting a museum was often an interactive, tactile, and social experience, involving many person-to-person interactions. From exchanges at the admissions and membership desks, interactions with fellow patrons, and special experiences involving touch screens or hands-on activities, the visitor experience has historically been filled with physical touchpoints. Now, as museums prepare to reopen in an era of social distancing, many are imagining a “contactless” future.

Last Wednesday, over 4,400 people joined Brendan Ciecko (CEO and Founder @ Cuseum), Atiba Edwards (Executive VP & COO @ Brooklyn Children’s Museum), Andrea Montiel de Shuman (Digital Experience Designer @ Detroit Institute of Arts), & Don Undeen (Former Senior Manager of MediaLab @ Metropolitan Museum of Art) as they explored the evolving “visitor experience” and what the “contactless” future may hold. This webinar examined the merits of digital media, emerging technologies, and more!

Here, you can also view and add to the Coronavirus Preparedness Community Document. This is a living document for organizations to share their best practices.

View the video recording here.

Read the full transcript below.

What is the Value of a Visitor, Member, and Evangelist to Your Organization?

For museums and cultural attractions, bringing in and engaging visitors is a top priority. Especially in recent years, the “visitor journey” has been a major topic in discussion, inspiring many organizations to start “mapping the visitor journey” to provide a better experience for audiences.

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