Due to COVID-19, many museums and cultural organizations are facing significant disruptions to revenue with the absence of gate attendance and on-site purchases. From membership extensions, halted acquisition campaigns, canceled events, to public funding cuts, many other traditional revenue streams have also been interrupted. Even as organizations prepare to reopen and welcome members back, traditional events and other common revenue sources may be diminished or even off the table entirely for quite some time.

Despite the challenges, by rethinking the membership business model, initiating virtual events, and seeking out new revenue opportunities, membership departments and cultural institutions have the potential to bounce back, and membership can continue to be a primary revenue stream.

Over 2,000 guests joined Dan Sullivan (Head of Growth and Partnerships @ Cuseum), Claire Byfield (Membership Manager: Engagement @ British Museum), Tom Knowles (Membership Events Manager @ British Museum) & Rosie Siemer (Founder & CEO @ FIVESEED Membership Consulting) as they discussed how membership, revenue, and events can be reimagined to bolster museums and ensure their financial health going into the future.

View the video recording here.

Read the top takeaways below!