COVID-19 brought much of the world to a standstill. As the government implemented stay at home orders, museums and tourist attractions dutifully closed their doors. After the initial days and weeks of closures, what seemed like a temporary situation began to set in as a new reality, and new concerns seized the attention of the entire cultural industry – what will the future hold?
Tips for Leveraging TikTok at Your Museum
As museums face prolonged closures due to the coronavirus, the importance of engaging audiences inside their homes has become of growing importance. As museums and cultural organizations work to adapt their content strategy and reach audiences remotely, many may be finding that the “tried-and-true” social channels are no longer as effective as they once were. As a result, such organizations may be interested in experimenting with newer channels that will give them greater reach to different demographics.
Even though it has been around for several years now, TikTok is still considered an emerging and relatively untapped channel for many museums. It also has enormous capacity to help you connect with your audiences and community in new ways.
If you’re looking to get started on TikTok at your museums, check out some tips below: