TikTok — Blog

As many museums begin to reopen their doors to visitors, they are facing new challenges: social, commercial, and informal learning spaces will remain closed, which may encourage museums and cultural organizations to continue using virtual channels to complement their in-person offerings. In a crowded market for social media, Clubhouse offers special possibilities for bringing artists, cultural organizations, and audiences together into the same room.

Although Clubhouse lacks the same ubiquity as Instagram, Facebook, and Twitter, and the youthful appeal of TikTok, it may hold promise as a dynamic space for museums, curators, collectors, artists, and fans to connect and socialize in a laid-back, audio-only space.

If you want to get in on the conversation with Clubhouse, here are some pointers to get you started:

As museums face prolonged closures due to the coronavirus, the importance of engaging audiences inside their homes has become of growing importance. As museums and cultural organizations work to adapt their content strategy and reach audiences remotely, many may be finding that the “tried-and-true” social channels are no longer as effective as they once were. As a result, such organizations may be interested in experimenting with newer channels that will give them greater reach to different demographics.

Even though it has been around for several years now, TikTok is still considered an emerging and relatively untapped channel for many museums. It also has enormous capacity to help you connect with your audiences and community in new ways.

If you’re looking to get started on TikTok at your museums, check out some tips below: