digital alumni cards

6 ways personalization can supercharge alumni engagement

Personalization is the backbone of modern marketing, and alumni engagement is no exception. Already, 80% of U.S. consumers are more likely to purchase from a brand that offers personalized experiences. But, in Cuseum’s November-December 2020 survey of over 150 alumni relations professionals, 77% believed that they need to offer more personalized engagement to their constituents.

That’s a big disconnect!

If you’re interested in getting the lowdown on alumni personalization, we’re here to help. Here, we’ll break down the what, the why, and the how of personalization – let’s dive in!

Using Digital Membership “Back of Card Text” to Deepen Constituent Engagement

At increasing rates, associations and alumni organizations are launching Digital Membership Cards (also known as Digital Alumni Cards). Just what is a Digital Membership Card? Hosted in the mobile wallet, Digital Membership Cards are an easy way to provide digitally accessible member and alumni benefits. Already, leading institutions including University of Tennessee Alumni Association, University of Michigan Alumni Association, and Museums Association have begun issuing digital cards.

For organizations that traditionally issue physical membership cards, replacing paper or plastic cards with a low-lift mobile solution can provide enormous time and cost savings. However, that’s just the tip of the iceberg! For all colleges and universities, Digital Alumni Cards offer fresh value and facilitate deeper alumni engagement in myriad ways, starting with dynamic “back of card text.”

4 Important Alumni Relations Trends Every University Needs to Consider

In recent years, the models and structures that have historically guided alumni relations and alumni engagement have evolved significantly. In light of these changes, universities and alumni associations may be trying to understand what this new landscape looks like and seeking strategies to remain relevant. In order to keep up, alumni organizations need to recognize how conventional modes of engagement are shifting, anticipate changing constituent expectations, and determine how they fit into the new digital landscape. Looking to the present and future, here are four big trends in alumni relations:

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