Planning a Digital Membership Card launch or looking to boost engagement? Amplifying adoption is vital to your organization's success. We hosted a webinar featuring industry leaders Kelsey Brown, Membership Manager at the Oakland Zoo, and Melissa Smith, Director of Alumni Marketing and Special Events at the University of Tennessee Alumni Association, each of whom achieved a digital card adoption rate of over 70%. They provided invaluable insights and effective strategies to improve digital card usage and extract more value from membership initiatives. Dive in to learn key strategies and takeaways from their success story in ramping up digital card adoption rates.
A Simple Secret to Adoption Success: Resending Digital Membership Cards
Whether you're in the early stages of launching your digital membership program or seeking renewed inspiration, enhancing adoption is a fundamental strategy to streamline services, elevate member experiences, and drive greater engagement and retention. The good news is that boosting adoption doesn't have to be complex. In fact, sometimes the simplest strategies, like resending digital membership cards, can do wonders! Let's take a look at this simple yet effective strategy:
Powering Digital Transformation at Anne Springs Close Greenway: A Success Story
Amidst the pandemic's challenges, Cuseum customer Anne Springs Close Greenway managed to boost membership by 110% in just 3 years. Their secret? Adopting cutting-edge solutions like digital membership cards to optimize processes, conserve resources, and foster revenue expansion. Dive into this blog post to read learn more about their success strategies and elevate your organization by learning from their achievements. Plus, don’t forget to download your free copy of an insight-filled customer spotlight, presented by Cuseum partner Blackbaud!
Reaching your Members with On-Demand Push Notifications
In today’s world, consumers are regularly bombarded with emails, mass communications, and advertisements. As of 2021, over 85% of emails are spam! With email open and click-through rates dwindling, it’s never been more important to expand and diversify the ways you connect with your members.
In recent years, many exciting new avenues have opened up that enable modernized, targeted, and real-time communication with your constituents - most prominently, the push notification. As you work to overcome the limitations of email as your primary mode of communication, push notifications can be key to sending personalized, relevant information to your members that they’ll open and engage with.
Let’s jump in!
Looking to Make the Most of Your Digital Membership Program? The Analytics Dashboard Can Help
For organizations who have launched Digital Membership initiatives with Cuseum, one of the easiest ways to make more data-driven decisions and to accelerate your transition to a more efficient membership program is to add on Cuseum’s Digital Membership Analytics Dashboard. From keeping you updated on your card adoption rates, giving you insight into different membership levels, and helping you understand the effectiveness of your own member communications, the analytics dashboard can help facilitate a smooth switch to digital!
5 Easy Ways to Increase Your Digital Membership Card Adoption Rates
Congratulations – your Digital Membership program is up and running! Now, you want to ensure your valued membership base gets the news, and is fully empowered to install their digital card and access their membership benefits.
If you’re looking to increase the adoption rate of your digital membership cards after you launch, here are 5 easy communication strategies that can help set you and your members up for success with digital!