The private sector has long employed customer relationship management (CRM) software, but today, more and more, nonprofits, museums, and other organizations are recognizing the power of having a CRM. There are many options to look at when deciding which CRM to use as each solution employs a different focus, set of features, and cost to consider.
Integrating Digital Membership Cards with Blackbaud Raiser’s Edge NXT
For most organizations, their CRM is the hub for all things related to membership. CRMs have come a long way from paper systems and now come in the form of robust software that allows organizations to connect countless insights across dozens of channels to understand what makes members unique. In that transition from paper to digital, organizations have saved time, money, and a whole lot of hassle.