At retailers of all sizes, point of sale (POS) systems are overtaking the traditional cash register to manage transactions and interactions with customers. Simply put, a POS system “is the hardware and software that allows a business to process customer payments for products and services.” POS systems have become the central component of businesses, serving as “the hub where everything—like sales, inventory and customer management--merges.” Increased efficiency, ease of use, expanded payment capabilities, and reporting are just some of the myriad benefits of such a system.
Integrating Salesforce and your Digital Membership Cards
Chances are that your organization may use a customer relationship management (CRM) system as the “digital backbone” of your membership operations. The world has come a long way since paper records, rolodexes, and ledgers, and the modern CRM has made it easier to store, organize, and work effectively with your growing community of members.